User Experience (UX) design is something you’ve probably heard about by now. If not, here’s a quick breakdown and why it’s different to customer experience (CX).
User experience design is essentially ensuring a person’s interaction with your product is a positive and efficient. It’s considering how a person is using your product or site, and making sure that they are able to do what they need and want.
(For us, customer experience is a little wider in range – it takes into account every interaction between your customer and your business.)
We work with you and your customer to pinpoint how to make your site or product as excellent as possible. We find this collaborative approach as being the most effective way to improve your UX.
Together we identify user challenges and explore potential solutions. After that we’ll help you design and build the best solution and measure how effective it is.